December 4, 2016

Whirlpool Turns 105: Redefining Home Appliances

For over a century, Whirlpool has greatly improved millions of homes as one of the largest home appliance manufacturers in the world.

After 105 years, Whirlpool remains as the world’s most renowned brand in home appliances. They were pioneers who started out as a manufacturer of washing machines, eventually venturing to other home appliances in an effort to improve housekeeping and people’s lives with their home solutions.

Simple Beginnings


The idea of making home solutions in a massive scale started when Louis and Emory Upton came up with a concept for making clothes washing less of a chore by creating an electric motor-driven wringer washers. During the post-World War II years, the company started producing home laundry products to accommodate the demand for convenience products.

Following the company’s series of successes in home laundry products, the Whirlpool Corporation expanded its product line and acquired various home appliance manufacturing companies. The company soon started producing cooking ranges, air conditioners, refrigerators, and television sets.

Influence in Today’s Lifestyle

Everyone needs a comfortable home, and this is the core of Whirlpool’s principles. During the past 100 years, the company dedicated itself to creating different appliances that bring convenience and comfort into every home.


The creation of Whirpool products brought about a new influence in the lifestyle of every customer. With their innovative appliances, there is an easy way to cook, clean, and even store food. The company’s appliances streamline household work so customers can enjoy every moment they have when they are home.

Whirlpool’s Success in the UAE

At present, the home appliance market continues to surge, with lifestyle changes serving as the driving force behind this growth. Whirlpool seems to be riding this wave, remaining at the top spot of the market despite the emergence of competitors and their own string of innovative products. But, the company doesn’t only focus on providing convenience. Whirlpool has also dedicated itself in active participation of sustainability movements and philanthropic activities with the Whirlpool Foundation.

Whirlpool was almost topped by Haier following the latter’s acquisition of Hefei Sanyo and Indesit. If Haier succeeds in acquiring GE, there is a chance that Whirlpool will be dethroned from its coveted position as the leading brand in home appliances. But Whirlpool is confident, saying that other competitors still have a long way to go. Whirlpool earns around $21 billion annually, with stores in more than 170 countries.

In Dubai, Whirlpool has a localized competence center that supports trade distributions among the countries and enforces the Global Code of Conduct (GCC). The company has local distributors in Dubai and Abu Dhabi as well.

Whirlpool is an exemplary model of a company that’s all about home improvement with their trailblazing innovation and premium products. Whether you want to replace that old television set or a place to escape from the blistering heat of UAE, Whirlpool can provide your home exactly what it needs.