February 14, 2017
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This international telecom company will soon be operating in the UAE

Another telecommunications company will soon join the party in the UAE alongside du and Etisalat.

With a considerable fan base and brand following, Virgin Mobile will soon set its roots in the UAE through Emirates Integrated Telecommunications Company (EITC), the same company that founded du. Virgin Mobile will use du infrastructures and shall be considered another EITC brand.

Virgin Mobile UAE aims for the younger market which already has a strong awareness of the Virgin brand. This strategy will allow du to concentrate on a different sector with a different spending culture and telecom usage.

This move by EITC is set to jumpstart a healthy competition in the UAE’s telecom industry, and may spell better packages and services for the public.