June 8, 2017

Has Apple Lost Its Magic Touch?

2017 marks the 20th year since the late Steve Jobs returned to Apple and forever changed the way we look at technology. In a way, it was Apple that conditioned us to see gadgets as a form of self-expression. Remember the Mac vs. PC commercials? It was unheard of to pit two brands head-on in a series of ads–and an emerging one against an established giant at that–but it worked. Owning an Apple product meant you’re laidback; one who probably leads a fuss-free lifestyle. Before Apple stores sprouted in malls, people had to settle with desktop computers that are nowhere close to doubling as room decor. For the years that followed, the brand became synonymous to clean-cut innovation.

Photo courtesy of Extreme Tech

The Problem

After Steve’s death, however, fans and critics alike have noticed a steady decline of impressive technology from the multinational giant.  What was once a powerhouse of futuristic ideas has resorted to churning out an array of gadgets that are not much different from one another; and with the increase in variety came an onslaught of complaints that were unheard of during Apple’s heyday.

Photo courtesy of Apple

iPhones that randomly shut down, MacBooks without enough ports, wireless earbuds that cost a fortune–these are just some of the gems that the technology company unveiled since Tim Cook assumed Jobs’ position. And what about the Apple watch and its confusing interface?

Photo courtesy of Wearable Style News

Or the new Apple TV remote that looks nowhere near Apple’s branding?

Photo courtesy of Apple

Even iTunes has taken a backseat in favor of other music streaming and management apps like Spotify and Tidal.

Apple Today

Now, the question stands: has Apple lost its magic touch? A quick search of its current stand among the competition will tell you that yes, there is a significant cause for concern for the brand that was once hailed as the industry leader. Over the years, other tech companies have proven that Apple’s technology can be matched at a fraction of the price.  Samsung’s Galaxy series, for instance, is considered a worthy opponent of the iPhone line. Computer manufacturers such as Dell and ASUS, on the other hand, have designed more affordable laptops which rank better than the MacBook Air and Pro. This doesn’t mean that Apple is headed straight to the disaster it once was before 1997, however. If only they will learn from history.