July 23, 2017
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Everything You Need To Know About Ad Blockers

Annoyed at pop-up ads that get in the way of your video streaming? You might want to download an ad blocker.

Photo courtesy of The Independent

What’s an ad blocker?

Ad blockers are applications that remove or alter advertising content on a web page. Since the majority of the population has been internet-dependent,  entrepreneurs have taken advantage of this leap and started promoting their products or services through advertisement embedded on popular websites. And for some, it can be annoying and uncontrollable. Fortunately, various ad blocking applications have started to emerge.

How do they work?

Let us define what ad blockers actually get rid of. It often depends on the application–some eliminate all advertisement on a web page or third-party applications that could compromise the user’s confidentiality.  Most common among these are the pop-ups and banners.

You can just simply type in “ad blockers” on your search to download one. Once activated, the ad blocking application analyzes the site you’ll visit and its corresponding scripts, so it can compare them against a list of sites and scripts that it’s programmed to block. If the application finds any, then it will block them. Technically, it goes through a filtered list of sites and scripts associated with ads.

Photo courtesy of Softonic

Although it’s beneficial for users, using ad blockers has its corresponding consequences. For one, it may also end up altering the site’s original content. It can also prevent trackers from monitoring website visitors, thus losing you the opportunity to gather information from your visitors.

What are the other benefits?

Using an ad blocker can provide you with better user experience by significantly improving the loading time of the websites you want to access. It also increases your privacy, which means you no longer have to worry about being spied on, especially when you’re incognito. Lastly, it reduces the risk of infecting your computer with malware.

 

In today’s age where online advertising has become increasingly omnipresent, ad blockers became the user’s ally. Why not give ad blockers a try?